Thank you cows!

While working on the “Givolution” campaign for Ben & Jerry’s with Indie-Amsterdam, new research came to light that cows become happier and produce more milk when called by their names. Overall milk yields can increase to 3.4% more milk in cows being called by their names. In line with Ben & Jerry’s “Happy Cows” philosophy, a website was developed with 5 Ben & Jerry’s cows to let fans “Thank the cows”. Each cow had her name listed together with a corresponding telephone number. Ben & Jerry fans could call a cow and leave a 'Thank you' message. These messages where played to the cows on speakers at the Ben & Jerry’s milk farm.  The fans loved leaving the messages, the cows were happy and the milk was yummy. The farmer thinks it helped, too.


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