Domino's get loyal fans to overcome fears in StuntWeek

When asked by Domino's Netherlands to increase their Facebook fan base to 100,000 we replied, "I can have 100,000 likes by tomorrow. But they won't be real. You want real fans, it will take time." After a year of intense 360 campaigns using The Game Beyond method, we gained a loyal fan base of close to 100,000 fans. To see how loyal, we had the fans repeat the latest pizza promotion while attempting a dangerous stunt. These are not trained stunt professionals, just Domino's Facebook fans



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